Restaurant
RestaurantThe Copper Larder
An atmospheric coastal bistro site built around one job: filling tables on the quiet nights.
- Sector
- Restaurant
- Package fit
- Grow package
- Location
- Whitstable, Kent
thecopperlarder.co.uk
The commercial brief
Locals and weekenders deciding where to eat tonight, usually on a phone, usually within the hour.
Goal: Move bookings off third-party platforms and onto the restaurant's own diary.
Design rationale
- Booking bar pinned to the top of every screen, never more than one tap away.
- Menus rendered as readable pages, not PDFs, so they load and rank.
- Evening photography and warm type carry the room's atmosphere before a word is read.
Built mobile-first
Most visitors arrive on a phone. Every layout is designed at 390px before it is designed at 1440px.
Key screens
Menus
Answer the only two questions a hungry visitor has.
- Priced HTML menus
- Allergen filtering
- Updated weekly
Booking
Own the reservation and the customer data with it.
- Direct diary integration
- Deposit on large parties
- Confirmation by SMS
Private dining
Capture higher-value group enquiries.
- Room capacity
- Set menu options
- Enquiry form
Brand direction
Palette
- Night #191410
- Copper #B4622D
- Candle #F6EEE2
- Sea #3D5A63
Typography
Warm serif display with generous letter spacing on small caps labels.
Want this standard of thinking on your website?
Pick a package or book a call and we start with the commercial questions, not the colour scheme.