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Altay Web Services

Retail & ecommerce

Saltmarsh Supply Co.

A light, product-forward store for an independent homeware shop trading online as well as on the high street.

Sector
Retail & ecommerce
Package fit
Sell package
Location
Deal, Kent
saltmarshsupply.co.uk
Saltmarsh Supply Co.Gift cards
Independent since 2014 · Deal

Things worth keeping, from a shop by the sea.

Stoneware, linen and kitchen tools chosen one maker at a time. Free click and collect from the High Street.

Shop new arrivalsMeet the makers
40+UK makers
FreeClick & collect
Next dayUK delivery

What we do

Kitchen

Knives, boards and cookware built to be used.

Table

Stoneware and glassware in small batches.

Gifting

Wrapped, noted and posted next day.

“The only shop where I trust whatever they've picked. Now I can order it at midnight.”

Customer, Walmer
Open seven days · 12 High Street, Dealsaltmarshsupply.co.uk

The commercial brief

Repeat local customers and gift buyers who found the shop on Instagram.

Goal: Lift average order value and keep customers buying between visits.

Design rationale

  • Collections shaped around occasions rather than warehouse categories.
  • Shop-and-store continuity: the same photography, the same voice, click and collect throughout.
  • Editorial pieces on makers so product pages have something to link to.

Built mobile-first

Most visitors arrive on a phone. Every layout is designed at 390px before it is designed at 1440px.

Saltmarsh Supply Co.
Independent since 2014 · Deal

Things worth keeping, from a shop by the sea.

Stoneware, linen and kitchen tools chosen one maker at a time. Free click and collect from the High Street.

Shop new arrivals

Kitchen

Knives, boards and cookware built to be used.

Table

Stoneware and glassware in small batches.

Gifting

Wrapped, noted and posted next day.

40+ UK makersFree Click & collectNext day UK delivery

Key screens

Collection

Merchandise the way the shop floor does.

  • Occasion-led grouping
  • Maker filter
  • In-store stock badge

Product

Sell an object you cannot pick up.

  • Scale reference shots
  • Care and materials
  • Maker link

Checkout

Reduce drop-off on a small basket.

  • Guest checkout
  • Collect or post
  • Gift note field

Brand direction

Palette

  • Deep sea #22323C
  • Driftwood #9EA79C
  • Shell #F8F5F0
  • Rust #C1663C

Typography

Editorial serif headings over a soft, wide-set sans for product copy.

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