Financial advice
Financial adviceHarbourgate Financial
A restrained, credibility-first website for a chartered advice firm working with business owners nearing exit.
- Sector
- Financial advice
- Package fit
- Sell package
- Location
- Sevenoaks, Kent
harbourgate.co.uk
The commercial brief
Owners and senior professionals with investable assets, comparing two or three firms before making contact.
Goal: Win the shortlist. Convert research visits into an initial meeting request.
Design rationale
- Credentials, fee structure and independence stated on the first screen, not buried in About.
- Long-form guides positioned as the primary content asset for organic search.
- No stock handshake imagery — the office, the people and the process only.
Built mobile-first
Most visitors arrive on a phone. Every layout is designed at 390px before it is designed at 1440px.
Key screens
Fees
Remove the biggest reason a prospect stalls.
- Worked examples
- Ongoing vs initial
- No commission statement
Insights
Earn the search traffic that precedes an enquiry.
- Guide library
- Downloadable checklists
- Author credentials
Meeting request
Qualify without interrogating.
- Four fields
- Preferred contact time
- Confidentiality note
Brand direction
Palette
- Ink navy #111B2E
- Slate blue #3B5570
- Paper #F7F7F4
- Bronze #9A7B48
Typography
Sober grotesque throughout, with tight measure and high line height for reading.
Want this standard of thinking on your website?
Pick a package or book a call and we start with the commercial questions, not the colour scheme.